The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep …
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In the past decade, AI has been able to incorporate itself into every aspect of our regular daily lives. It has been predicting the health of our elderly parents, giving …
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Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market …
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The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch …
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User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great …
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“Books/Movies/Shows like XYZ”. How many times have you Googled the above phrase to get suggestions on your next entertainment escapade? Probably often. There is a wealth of content available online, …
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Disruption has gone a long way with the rapid use of technology as it has transformed the way the news is produced, delivered, and consumed across the world. Consumers have …
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As we have arrived in the third decade of computing –the cognitive decade–and it will bring on a fundamental change in the manner humans work with machines. There will be …
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The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation. Subscription-based on-demand content and media platforms …
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With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they …
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