E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to …
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Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates can probably be attributed to the fact that the average …
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Push Notifications are game-changer. It helps businesses to grab the attention of their prospects and it reminds their users that they have something to look forward to. When designed intelligently & …
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Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible solutions to bridge this gap. Offline retail converts more visitors …
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Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you stand to lose and lose big. 2017 is going to …
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Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and go to a store with such limited and impersonal options? …
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With the decline in television as a viewing platform and the rise of mobile streaming platforms, content providers need to make dramatic changes to stay in the game, and this …
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Are you getting the right returns on your brand marketing campaigns? It doesn’t matter whether you are using Facebook or Google to promote your services and improve brand loyalty, what …
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Does spending millions on Ads earn you loyalty or does it add revenue through customers? About 50% of Ads clicked or viewed are accidental. Ad Marketing is like fuel, the …
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In the ever evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects …
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