The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep …
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With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they …
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OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well …
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Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall …
Read MoreWe seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media likes/Followers: Although social media can be a distribution outlet for …
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