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Tag: ott

Media

How Rich Metadata Can Be A Real Game Changer For Your Media Organization

January 5, 2021January 5, 2021 - by RecoSense - Leave a Comment

The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep …

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content and device
Media

Content and Devices – How users are consuming in different devices?

September 4, 2019July 31, 2020 - by RecoSense - Leave a Comment

With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they …

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regional content
Media

Why OTT Platforms are focusing more on regional content?

August 20, 2019July 31, 2020 - by RecoSense - Leave a Comment

OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well …

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Artificial intelligence and user engagement
Media

5 ways to boost your User engagement(UX) using Artificial Intelligence (AI)

June 4, 2019August 20, 2020 - by RecoSense - Leave a Comment

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall …

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Media

Vanity vs Actionable Metrics for Online Media businesses

March 19, 2018August 10, 2020 - by RecoSense - Leave a Comment

We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media likes/Followers: Although social media can be a distribution outlet for …

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Recent Posts

  • Going Beyond Clickstream Data Analysis For Upselling And Cross-Selling
  • How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment
  • Data Streaming Technology for High Volume Data Feeds
  • How Rich Metadata Can Be A Real Game Changer For Your Media Organization
  • Decoding Customer Experience Post Covid-19 | Role of AI Personalization

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