
A look at what lies ahead for Customer Data Platform
Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role …
Read MoreMost companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role …
Read MoreUser behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to …
Read MoreAccording to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe …
Read MoreMany large companies and new startups, in recent times, have been extensively using the Customer Data Platform (CDP) to meet their marketing requirements. Here is a brief overlook of what …
Read MoreA Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all …
Read MoreAmidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a …
Read More