Vanity vs Actionable metrics for Online Retailers
We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes,
Read more
Customer Retention Tactics for Online Retailers
Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible
Read more
Difference between Personalization and Customization
Today’s online users are not ready to accept ordinary and generic content and look for something that stands out in
Read more
Solutions to the most common problems faced by Recommender systems
Recommender systems across all domains (Media, Ecommerce, Online Travel) suggesting all kinds of content (Videos, Text articles, SKU’s of
Read more
E-commerce and Media companies are missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon
Read more
Email Marketing is dead. How can Retailers cope?
Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates
Read more
Personalized Push Notification boosts User Engagement by 2X!
Why should every business start marketing with Push Notifications. Push Notifications are game-changer. It helps businesses to grab attention of their prospects
Read more
Can Online Retailers convert like Brick and Mortar Ones?
Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible
Read more
Importance of Video Marketing to your Business
Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you
Read more
Role of Personalisation in online shopping
Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and
Read more