Top 6 reasons draining user engagement on your digital media platform
With the shift of mass viewership from binge watching to live streaming OTT content, digital media platforms have only been
Read moreHyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes
Read more5 fail-proof retail holiday marketing strategies to win big this season
The 2018 holiday season has begun and just like the previous years, this season presents massively lucrative opportunities to e-commerce
Read moreVanity vs Actionable Metrics for Online Media businesses
We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media
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What are the biggest constraints for 1-to-1 Personalization
62% of consumers are willing to pay more when they receive a personalized service. In this digital era, brands need
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Vanity vs Actionable metrics for Online Retailers
We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes,
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Customer Retention Tactics for Online Retailers
Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible
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Difference between Personalization and Customization
Today’s online users are not ready to accept ordinary and generic content and look for something that stands out in
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Solutions to the most common problems faced by Recommender systems
Recommender systems across all domains (Media, Ecommerce, Online Travel) suggesting all kinds of content (Videos, Text articles, SKU’s of
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E-commerce and Media companies are missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon
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