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Omnichannel Personalization in Retail

As the online businesses have already carved its foothold with its extensive online presence, there are many challenges and avenues

Product management in e-commerce has its roots deep down in discovery. Enabling products discovery generally differs across websites, but the

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the

With the shift of mass viewership from binge watching to live streaming OTT content, digital media platforms have only been

While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes

The 2018 holiday season has begun and just like the previous years, this season presents massively lucrative opportunities to e-commerce

We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media

62% of consumers are willing to pay more when they receive a personalized service. In this digital era, brands need

We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes,

Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible