How Magento 2 extensions help personalize UX

Magento 2 extensions for ecommerce personalization
eCommerce personalization

E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and secure websites for a promising and satisfactory experience while making a purchase. The online ecosystem has become highly competitive with the launch of multiple online stores. As such, there is a steady demand for e-commerce websites that provide users with a personalized experience. Magento platform and Magento 2 extensions have at large worked to enhance the user experience and helped commerce stores garner more sales.

With the help of Magento 2 extensions, you can provide users with a personalized experience and create loyalty among the customers. E-commerce channels thrive on digital interactions with their customers. With Magento 2 extensions, you can have meaningful conversations with the users, provide excellent customer services, and allow your business to flourish.

Personalized Navigation

The prime purpose of a customer-centric online store is to present their users with the desired products in a few clicks. Customers are likely to leave the website if they are unable to navigate through the products and find the one they want to purchase. A user personalized navigation is a boost to the shopping experience of the customer.

With Magento eCommerce extension embedded with  Ajax filter, users can filter out the products without any hassle and search for any item with multi-select attributes. This enhances the experience of the users who are looking out for products and have to go through a wide range of categories to find the relevant one.

Personalized Reviews

Reviews are the reference center of the customers as they heavily rely on the ratings posted by the buyers. Customers feel more important when they are given a chance to share their reviews and rate the items they have purchased. Also, positive ratings give users an idea about the credibility and trustworthiness of the products, thereby helping the store.

The Magento advance review extension takes the review system to a new level by allowing buyers to provide a detailed review of the product, including pros and cons. Customers can sort the products by rating, date, and helpfulness.

Related Products and Segmentation

With segmentation, it becomes easier to target the customers based on their preferences. It enhances the customer experience by showcasing the related products while they shop for specific items on the online store. This provides customers with more choices and is also useful for cross-selling and up-selling.

Customer segmentation is a cumbersome process as it involves looking into purchasing habits, age, gender, geography, and other details of the buyers. Magento 2 extensions aid stores in making segmentation rules with which owners can create a list of products to be presented with the items being searched.

Personalized Coupons

Customers feel privileged when they are presented with the discount coupons to buy products of their choice. Shopping benefits and special offers are a sure shot way to make your customers like your website and have a rewarding experience.

With the Magento segmentation suite, you can send personalized coupons to customers based on their shopping traits, allowing them to shop at a discounted price. This use of eCommerce personalization to target a specific set of customers helps in boosting sales and makes the customer feel privileged.

Bottom Line

A personalized commerce platform that is built with customer centricity at the core can help in boosting sales and retaining users by offering seamless shopping experience and fast checkout.

By using the Magento commerce extension, you can successfully personalize your e-commerce platform to enhance user experience and gain more traction.

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About RecoSense

RecoSense offers AI-based Customer Data Platform with data intelligent solutions for unified customer view, product discovery, advance search, and user engagement solutions. RecoSense has built expertise in technology areas of Data Mining, Text Analytics, NLP, and Knowledge Graph to build deep context definition, User Personalization & Recommendation, Actionable Insights, Analytics, Marketing Automation Integration, and Data Visualization.

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