Email Marketing is dead. How can Retailers cope?

Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates can probably be attributed to the fact that the average number of promoted mails received by a consumer today stands at 121. The only reason emails are still used for marketing is because of the Read more about Email Marketing is dead. How can Retailers cope?[…]

Personalized Push Notification boosts User Engagement by 2X!

Why should every business start marketing with Push Notifications. Push Notifications are game-changer. It helps businesses to grab attention of their prospects and it reminds their users that they have something to look forward to. When designed intelligently & creatively the retention is proved to be skyrocketed by up to 50%.  “Becoming a leader in any industry Read more about Personalized Push Notification boosts User Engagement by 2X![…]

Can Online Retailers convert like Brick and Mortar Ones?

Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible solutions to bridge this gap. Content: Offline retail converts more visitors than Online. This Infographic points out the underlying factors behind this and the possible solutions to each: More visitors to Online stores with less Read more about Can Online Retailers convert like Brick and Mortar Ones?[…]

Importance of Video Marketing to your Business

Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you stand to lose and lose big. 2017 is going to be the year of video marketing. Over 55% of people watch video content online every day. 78% of people watch videos online every week. These Read more about Importance of Video Marketing to your Business[…]

Role of Personalisation in online shopping

Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and go to a store with such limited and impersonal options? Few prefer the brick-and-mortar stores for shopping today. The tech-savvy world has shifted to online shopping, some time ago. Reasons are many. More options, ease Read more about Role of Personalisation in online shopping[…]

How can Data Intelligence Help Brand Campaigns Better?

Are you getting the right returns on your brand marketing campaigns? It doesn’t matter whether you are using Facebook or Google to promote your services and improve brand loyalty, what only matters is that you do it right. With Facebook, for instance – while you can spend hundreds and thousands of dollars on marketing, what Read more about How can Data Intelligence Help Brand Campaigns Better?[…]