Vanity vs Actionable Metrics for Online Media businesses
We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media
Read moreUncategorized
E-commerce and Media companies are missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon
Read more
Email Marketing is dead. How can Retailers cope?
Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates
Read more
Personalized Push Notification boosts User Engagement by 2X!
Why should every business start marketing with Push Notifications. Push Notifications are game-changer. It helps businesses to grab attention of their prospects
Read more
Can Online Retailers convert like Brick and Mortar Ones?
Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible
Read more
Importance of Video Marketing to your Business
Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you
Read more
Role of Personalisation in online shopping
Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and
Read more
How Can Data Intelligence Help You?
With the decline in television as a viewing platform and the rise of mobile streaming platforms, content providers need to
Read more
How can Data Intelligence Help Brand Campaigns Better?
Are you getting the right returns on your brand marketing campaigns? It doesn’t matter whether you are using Facebook or
Read more