What is Customer Data Platform? The Definitive Guide to CDPs (2020)
Looking for database software that seamlessly creates customer data records? The buck stops at Customer Data Platform (CDP), a special
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Omnichannel Personalization in Retail
As the online businesses have already carved its foothold with its extensive online presence, there are many challenges and avenues
Read moreTop 6 reasons draining user engagement on your digital media platform
With the shift of mass viewership from binge watching to live streaming OTT content, digital media platforms have only been
Read moreHyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes
Read more5 fail-proof retail holiday marketing strategies to win big this season
The 2018 holiday season has begun and just like the previous years, this season presents massively lucrative opportunities to e-commerce
Read moreVanity vs Actionable Metrics for Online Media businesses
We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media
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E-commerce and Media companies are missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon
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Email Marketing is dead. How can Retailers cope?
Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates
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Personalized Push Notification boosts User Engagement by 2X!
Why should every business start marketing with Push Notifications. Push Notifications are game-changer. It helps businesses to grab attention of their prospects
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Can Online Retailers convert like Brick and Mortar Ones?
Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible
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