Customer Loyalty is MORE important than Customer Retention! How true is it for Businesses?

In the ever evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects in a business, but often these terms are mixed-up.  “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken Read more about Customer Loyalty is MORE important than Customer Retention! How true is it for Businesses?[…]

How critical is Personalization in optimizing Marketing ROI

  Every company in the market understands that there are 5 stages in User Journey. But, what they fail to understand is, how personalization can add value to their marketing in each of these stages. ” Satisfying the needs of your customers is difficult. ” – Without personalization, satisfying customer needs is difficult as their expectations Read more about How critical is Personalization in optimizing Marketing ROI[…]