recosense, Author at RecoSense Blogs

Vanity vs Actionable Metrics for Online Media businesses

We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media

We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes,

Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible

Recommender systems across all domains (Media, Ecommerce, Online Travel) suggesting all kinds of content (Videos, Text articles, SKU’s of

Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates

Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible

Revenue from every customer is a return on the marketing investment used to acquire the customer in the first

Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you

Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and

With the decline in television as a viewing platform and the rise of mobile streaming platforms, content providers need to