Hyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes
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5 fail-proof retail holiday marketing strategies to win big this season
The 2018 holiday season has begun and just like the previous years, this season presents massively lucrative opportunities to e-commerce
Read moreVanity vs Actionable Metrics for Online Media businesses
We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media
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Vanity vs Actionable metrics for Online Retailers
We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes,
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Customer Retention Tactics for Online Retailers
Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible
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Solutions to the most common problems faced by Recommender systems
Recommender systems across all domains (Media, Ecommerce, Online Travel) suggesting all kinds of content (Videos, Text articles, SKU’s of
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Email Marketing is dead. How can Retailers cope?
Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates
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Can Online Retailers convert like Brick and Mortar Ones?
Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible
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Importance of Video Marketing to your Business
Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you
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Role of Personalisation in online shopping
Role of Personalisation in online shopping “Let’s go shopping” Nah. Who wants to step out in this congested traffic and
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