How optimized Data Orchestration can power your Data value?
Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data …
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A look at what lies ahead for Customer Data Platform
Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role …
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What is User Journey Mapping & Why is it Important for Media websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to …
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Big Data Analytics – A necessity, not an option!
According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe …
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How Machine learning shapes better Customer Journey Mapping
Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might …
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Optimizing Content Discovery using NLP based Search
Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market …
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How Omnichannel personalization can enhance Customer experience?
With advancing times, people are getting more and more connected in every sense. Thе result is that we are becoming a demanding audience to entertain when it comes to products …
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Over the Top (OTT) Trends that will define Streaming platforms in 2020
The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch …
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The Role of CDP in achieving Intelligent Marketing Automation
Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform (CDP) to meet their marketing requirements. Here is a brief overlook of what …
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All You Need to Know About Increasing User Engagement on Media Websites
User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great …
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