Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might …
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Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market …
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With advancing times, people are getting more and more connected in every sense. Thе result is thаt we are becoming a demanding audiencе to entertain when it comes to products …
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The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch …
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Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform (CDP) to meet their marketing requirements. Here is a brief overlook of what …
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User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great …
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A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all …
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As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance …
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Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a …
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E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and …
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