Not Getting the Bang for the Buck on Marketing?


Revenue from every customer is a return on the marketing investment used to acquire the customer in the first place. The impact that personalisation brings compounds at every stage of the user journey to ultimately make a massive impact on the return on marketing investment.

A typical business has 5 stages to it’s customer journey – Awareness, Evaluation, Purchase, Use and Advocacy. The above infographic demonstrates the impact of employing personalisation at every stage of the user journey.

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